How To Become An Eyewear Designer
I often get asked by practice owners what is needed to get a sought after styling practice and for their team to become eyewear stylists, particularly from those in optometry who have never had whatsoever formal training in fashion or the manner. And let's face it, considering the optical manufacture doesn't recommend whatsoever formal styling grooming to help with dispensing eyewear, it's little wonder that opticians are struggling in this area.
More oft not, I hear that clients' have been recommended eyewear that doesn't chime harmoniously with their own style, frequently leading to their buyer's remorse.
Investing in training for your team to become eyewear stylists tin requite you lot a signal of different and enable your practice to be fully equipped in this exciting new surface area, leading to happy clients and increased profits for your business too!
Merely firstly, what is so special about an eyewear stylist?
An eyewear stylist is responsible for profitable clients with choosing and co-ordinating eyewear that compliments their unique styling personality including the way they wearing apparel, accessorise, pick colours, fabrics and similar to be seen. They ultimately help your clients look and experience the best version of themselves!
An eyewear stylist will cull a choice of eyewear for their clients which they believe match these criteria and acts as a mentor or guide in empowering their clients to observe eyewear which they beloved.
An eyewear stylist will know how to appraise colour type, identify way personalities and respective styles of eyewear, understand the psychology of colour and unlike way personalities, analyse facial and features, cull constructive eyewear stock and brand an overall assessment to effectively recommend the all-time eyewear from these collections.
They also have the skills to open a clients listen to multiple pairs for different looks!
These skills enable your team to communicate and align with your clients on a much deeper level, developing long lasting relationships and trust, which are at the eye of a successful concern.
What makes a successful Eyewear Stylist?
- Passion for People
I e'er recommend that first and foremost, a passion for wanting to help your clients find their best eyewear to fully achieve their potential is a great identify to kickoff. Helping your clients' feel the all-time version of themselves in their eyewear is non merely professionally rewarding, just will your team personal satisfaction besides. We've all experienced how it feels when we receive optimum client service, when someone goes the extra mile to please us. It'due south the same with eyewear and if your client feels that your team care passionately about them, they'll trust you to accompany them on their journey to discover the best specs to suit them!
2.Wearing apparel to Inspire
If you and your team are going to exist recommending fashionable eyewear, you'd improve look the function. At my optical practice, we e'er apparel to compliment our unique personal styles and tastes which reverberate our idiosyncrasies of character. For example, I oftentimes wear my bespoke, true cat eye statement pieces which reflect my dramatic manner personality. Whereas my hubby Sam who is more of a creative, will often article of clothing more than colourful and vibrant styled frames to lucifer his relaxed and fun loving personality.
We frequently get asked almost our fashion and we find that it helps our clients experience assured in their confidence when buying with us. You and your squad tin can also achieve this past dressing to reflect your ain style personality and in turn, help your clients find theirs. The eyewear stylist course itself can help your team discover their unique style so they can best assist their own clients
The black hair against her stake skin and bluish optics will completely modify her colouring blazon making her a clear; loftier smooth blacks, high contrast colour combinations and bold colours volition work much amend for her and her style.
So we chose frames that were dark edgy and sexy in design to reflect who she really was rather than who she presented as. To compliment her authentic cocky!
Right now, the frames dominate her soft colouring slightly and didn't complement her floral wearing apparel- merely adjacent week, with hair done- they will expect incredible!
3. Keep abreast of current trends
Some way personalities will desire to follow the latest fashion trends. Whilst you don't demand to be an skilful here, it would assist for you to be enlightened of the latest colour, fabric, print and style forecasts in the world of fashion. Positioning your stylists as knowledgeable in this expanse will assist your with building your profile as an eyewear styling practice. Go on a look out in the way section of the media and also make sure to sign up to my 'Style Your Fashion to Success' Facebook Group where I frequently requite top tips and advice in eyewear style and fashion.
iv. Collaboration
Show you care about fashion as a whole past connecting in with other manner experts in your area. We have found that when clients are buying eyewear to match their style, they often are considering their entire await. At way Optique, we stock designer handbags and unique jewellery made by other local and independent designers. Frequently our clients will buy these items alongside their new eyewear & they welcome the fact that nosotros source bespoke accessories that tin't be found elsewhere. You can as well run joint events with the other style experts in your area to add value to existing client feel and attract new.
v. Get a qualification with the Eyewear Styling Exercise Programme
My certified eyewear styling course equips optical practice teams with the skills they need to develop a personalised eyewear styling consultation.
Training your entire team as eyewear stylists can assist y'all in several ways. Not only does a course give you the knowledge and information you may demand to succeed in profitable and guiding your clients, but also a competitive border and credibility, especially when in that location tin be multiple choices for the clients on the high street these days.
My certified eyewear styling course equips optical practise teams with the skills they need to develop a personalised eyewear styling consultation.
By enrolling your team will learn how to:-
-Identify the six dissimilar style personalities and the matching styles of eyewear for each one
-Analyse your clients ascendant colour type chop-chop and accurately from hair, pare and eye colour
-Understand the psychology of colour and utilise this to enable clients to feel great and create dissimilar impressions
-Learn the vii steps of facial and characteristic assay to select eyewear that flatter your clients
-Understand how to effectively stock your do in eyewear styles and colours for your unique clients
-Carry out the stride-past-step of a styling consultation from introduction to the final selection
-Effectively stock eyewear styles and colours for maximum revenue
You will too have the chance to work with me personally over zoom, to help implement the process into your practice.
Go AN EYEWEAR STYLIST
Throughout the fully interactive eastward-learning Eyewear Stylist Course I also offering full tutor support via email, zoom or telephone telephone call throughout your studies. In addition you will have admission to our private Eyewear Styling Academy community group on Facebook to ask questions and collaborate with fellow stylists.
If you want to acquire more about Eyewear Styling, and you are prepare to fast forrard do growth, why not schedule a telephone call with me hither:-
Alternatively yous tin can:-
Watch My Brand-New Free Training: "How To Triple Your Turnover With Eyewear Styling"
Bring together My Free Group
This is our Facebook community where optical professionals who want tips on multi pair sales and eyewear styling communication.
Source: https://eyewearstylingacademy.com/practical-tips-how-to-become-an-eyewear-styling-practice/
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